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"I want to thank you for the wonderful job the Design Lines
team did in opening our two new communities last month. From
the beginning, you clearly set our expectations on every
aspect of the merchandizing for the new models. You worked
within our budget, and delivered the models on time. I
realize it's no easy task to open two new communities (five
models) at the same time, but your team did so with ease and
grace. I am really impressed by how you captured the essence
of HearthStone Homes in the product you delivered. It is
important to us that the experience our buyer's have when
they visit the models reflects our overall branding and
advertising.
I value the relationship the we have developed with Design
Lines over the past several years. I look forward to our
future projects together. Again, thanks for the great job."
Allen Grimes, Director of Customer Operations
HearthStone Homes
"I am sending you this e-mail so that you may distribute
among the Design Lines staff. I was afraid I would leave
someone out if I tried to include all the people myself. I
wanted to thank all of you for the tremendous job your team
did in designing and merchandising our homes. We had about
276 new guest leads this weekend. The favorable comments we
received on the interiors are a true tribute to the time,
effort and creativity of the entire Design Lines team. We
are all thankful and grateful to have the benefit of your
services here at Victoria Gardens.
Thank you."
Jeff Gersh, Area Manager-Florida
Trilogy, Active Lifestyle Communities by Shea Homes
"I just wanted to drop you a note to let you know how
impressed I was with the truly phenomenal job your company
did in merchandising the models, clubhouse and other public
spaces at Trilogy's Vistancia. As you know, we share a
mutual client in Shea-Trilogy, and I was completely blown
away by the consistent level of excellence your company
executed among all the models and the extensive public
spaces. As a former VP of a national interior merchandising
firm, I have a critical eye and I am a tough judge when it
comes to merchandising, and I was totally impressed with
everything I saw. Few firms have the depth in both the model
division and the contract division to perform so
consistently at such a high level on such a large job.
Congratulations on a superior performance. I will be proud
to serve as a reference for your firm at any time. Best of
luck and continued success."
Jane Meagher, President
Success Strategies
"In 1996 we were introduced to Design Lines as, for the most
part, an interior designer of model homes for production
builders. Since that time, they have grown with our Baby
Boomer business to be one of the foremost Interior Designers
of Baby Boomer targeted private and public club facilities
while maintaining their expertise designing the interiors of
model homes. Their influences on us as a company and their
knowledge of our consumer have helped us be recognized as a
premium provider of resort communities.
Ten years later the list of awards and recognitions on
mutual projects is long and distinguished. They continue to
take direction from clients as to their desires without
compromising their ideals and principles when it comes to
design. Their ability to work with and coordinate with our
Architects, Landscape Architects, Civil Engineers and Golf
Course Architects (along with a host of other Owner
representatives) is a true asset and something we consider
every time we set out to envision and design a community.
It has been exciting to grow with them in every way. Where
we used to challenge them to think out of the box, more
times than not today, they challenge us. Their construction
documents have evolved to rival any and all of their peers
in sophistication and completeness allowing us as an owner
to properly transfer risk where necessary.
Finally, maybe most importantly of all, even with their
significant growth, they are more of a fit culturally for us
today than they were in '96. The relationship has grown to
one of trust and frankly, we get to design new communities
with close friends."
Jeff Hinkle, VP Community Development
Trilogy, Active Lifestyle Communities by Shea Homes
"On behalf of Shea Homes, I thank you so much for the
remarkable results received by your talented design team!
Our BackCountry - Shadowwalk Collection models are 'the talk
of the town' right now, and Design Lines' ability to capture
the essence of what living at BackCountry truly means is
evident, yet distinctively different, in each of our four
models.
I commend you, too, for making the entire design process an
enjoyable one! From Dawn's incredibly detailed, yet playful
buyer profiles, to the customized Shea Homes welcome mats at
our model home entries, to every single accessory precisely
placed in each home, we thank you for your artistry and
expertise!
Congratulations on another 'job well done'!"
Cheryl Haflich, Marketing Director
Shea Homes - Colorado Division
"On behalf of Shea family at Victoria Gardens, I would
like to thank your design team for a stupendous job on the
interiors for the model gallery. The initial reaction
from our guests and members was overwhelmingly positive -
excellent use of color, style of approach and themed design.
We appreciate all your efforts on the completion of the
models."
Chuck Almand, Allied ASID Interior Designer
Shea Homes - Florida Division
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